Soïa & Kyo Fall/Winter 2012 collection comes to

Toronto's World MasterCard Fashion Week

February 17th, 2012 — Toronto ON — Soïa & Kyo (S&K) today announced the launch of its fall/winter 2012 collection during Toronto's World MasterCard Fashion Week on Tuesday, March 13 at 7 p.m. The collection marks a distinct evolution in the innovative brand of outerwear and heralds a new look for the line.

"Being such an iconic world city, Toronto is the perfect place to unveil our new line for fall 2012," said Ilan Elfassy, designer of Soïa & Kyo. "I drew inspiration from what I call the 'hipster urban traveler', someone who is effortlessly fashionable and stands out in the crowd. I also believe in practicality, and that's why I create styles that can be worn across the globe anywhere and anytime."

S&K's goal in designing outerwear has always been to create a sense of individuality and style in its pieces that is reflective of one's personality. This, combined with its dedication to impeccable construction and unique design elements, makes for extremely versatile and durable outerwear.

This season's chic colour palette ranges from olive to mustard in menswear, and amber to red for womenswear. Classic neutrals include mocha, charcoal, black, off-white and camel. Quality materials with refined detailing, as well as new takes on traditional designs, result in an authentic, casual feel with a modern aesthetic. With the use of textured and patterned wools, breathable downs, soft leathers, and the introduction of detachable real fur trimming this season, the fall/winter 2012 collection showcases a reinvention of fall classics while maintaining the brand's signature look and amazing new styles.

S&K has developed a steadfast celebrity following and has been worn by Stephen Dorff, Michelle Monaghan, M.I.A., Feist, Martina Sorbara (Dragonette), Martha Wainwright and others. S&K fashions have been featured in hundreds of publications including O magazine, WWD, In Style and many more.

Runway images will be available following the show.

Twitter: @SoiaKyo
Facebook: Soia & Kyo

About Soïa & Kyo:
Since designer Ilan Elfassy launched his first women's outerwear collection in 2004, and expanded the collection to include a men's line in 2010, S&K has made a name for itself thanks to its impeccable fit, intricate detailing and unique styling. Asymmetric, structured collars and contrast trims create looks that are cool and trendy, with an urban sensibility and retro twist. S&K is a Quebec-based brand that can be found in independent specialty boutiques, as well as select fine department stores around the globe. For a list of all retailers, click here.

For interview requests or high-res photography, please contact:
Lara Tobin, rock-it promotions, inc., at or 416.656.0707 ext. 104
Debra Goldblatt, rock-it promotions, inc., at or 416.656.0707 ext. 101