RUDSAK fall/winter 2012 collection comes to Toronto's World MasterCard Fashion Week

February 23rd, 2012 — Toronto ON — Rudsak today announced the launch of its fall/winter 2012 collection during Toronto's World MasterCard Fashion Week on Thursday, March 15 at 6 p.m. in the Runway Room. Deeply rooted in Canadian soil, the collection prides itself on its native heritage extracting refined elements from the wilderness. A raw and rustic aesthetic define the detailing throughout the line, which is expertly tailored and adapting seamlessly to flatter the needs of the urban tastemaker.

"This season's inspiration came from, simply stated, being Canadian. Fashion meets comfort, with versatile pieces that deftly transition from day to night," said Evik Asatoorian, Rudsak founder and creative leader. "The runway will mirror the reality of Canada's rugged landscapes with outerwear and accessories constructed beautifully from texturized leathers."

Rudsak's show will consist of a full line of outerwear, footwear, handbags and accessories for men and women. Influenced by the woods, expect black- and cohiba-coloured pieces to dominate the runway, while red and mustard complement.

Outerwear features lightweight, slim-fitting leather jackets for early autumn; modern transitional coats with sleek leather and fur accents that spread from collars to cover shoulders, mid-back and sleeves; and puffer jackets in combinational leather and nylon with tone-on-tone contrasting, asymmetrical front zip closures and fur-lined hoods.

Heavy pebble takes centre-stage for handbags furnished with gunmetal hardware complemented by turn-lock closures, while raw edges and exposed stitching complete the look. Footwear steps out in a variety of heights with chunky and wedge heels and heavy flats, all buckled and strapped around the ankle. Forest-inspired yet city-ready, Canada's wilderness is transformed to debut in our nation's greatest metropolis.

An exclusive line of lavish women's jackets designed specifically for the runway by Asatoorian, round out the beautiful collection. Luxurious leathers with classic fur trim establish the standard for high fashion outerwear.

Twitter: @RudsakCanada
Facebook: Rudsak

Runway images will be available following the show.

About Rudsak:
Rudsak is well-established as one of Canada's leading leather fashion brands for men and women. A modern lifestyle brand consisting of timeless fashion outerwear, footwear, handbags and accessories, Rudsak is renowned for its signature leather accents and luxurious, urban approach.

About Evik Asatoorian:
Founder and creative leader Evik Asatoorian is the visionary and business mind behind Rudsak. Armed with years of experience and skills in the fashion industry and a dream to build his own brand, Asatoorian launched Rudsak in 1994. The brand was swift to penetrate the North American market and showcase its talent and offerings to all those who appreciate a high-fashion look, complemented by an innovative edge. With the continuous guidance of Asatoorian, the brand continues to grow rapidly, currently operating eleven stores in its native Quebec with two openings on their way and three in Ontario.

For interview requests with Evik Asatoorian or high-res photography, please contact:
Christina Walters-Arseneau, rock-it promotions, inc. at 416.656.0707 ext. 107
Debra Goldblatt, rock-it promotions, inc. at 416.656.0707 ext. 101