World MasterCard Fashion Week Fall 2012 Sponsors

March 7th, 2012 — Toronto ON — With World MasterCard Fashion Week less than a week away, the Fashion Design Council of Canada (FDCC) is pleased to introduce the Event’s sponsors, without which Canada’s largest fashion week could not take place. The sponsors as a whole contribute to the value and growth of the build of World MasterCard Fashion Week, continuing the FDCC’s tradition of building a world-class event.

“Our sponsors have shown their support through their creative and interactive presence on site, and naturally, through their business contributions both financially and philosophically. They have influenced the fashion design community, leading by example,” says Robin Kay, president of the FDCC and executive director of World MasterCard Fashion Week. “Now in its 26th fashion season, the FDCC acknowledges the sponsor partnerships that have helped our event grow into one of the largest fashion weeks in North America, helping our community to walk the walk of the Canadian CATWALK.”

Fall 2012 Sponsors:

Canadian women choose World MasterCard® to take advantage of the multitude of exclusive benefits in fashion, culture, adventure and discovery. Fashion is a key element of MasterCard’s Priceless Toronto and global Priceless Cities initiative and World MasterCard is proud to be title sponsor of World MasterCard Fashion Week.

This spring, MasterCard Stylicity, the exclusive retail program for World MasterCard Fashion Week, returns to offer MasterCard cardholders great offers and experiences at 100 local Toronto retailers, restaurants and spas in some of the city’s trend-setting centres like West Queen West, Entertainment District, and Bloor/Yorkville, as well as great Maybelline NY offers at 500 Shoppers Drug Mart locations throughout Ontario. This program offers great exposure for these businesses, and great savings for Toronto fashionistas, complementing an already priceless experience at World MasterCard Fashion Week. Through extensive research and reports on Canadian women consumers, like the MasterIndex®, MasterCard provides unique insight into the female consumer, her purchasing decisions and her growing purchasing power. For more information, visit

The opening of World MasterCard Fashion Week in Toronto by KORHANI HOME will be one of the highlights this March. For the third time, KORHANI HOME is returning for the most anticipated, affordably chic home fashion rug runway show of the season featuring its fall/winter 2012 collection. "It is the perfect stage to join couture with home fashion," says owner Moji Korhani. KORHANI HOME is a proud Founding Sponsor for this event. Go Canadian Catwalk!

Maybelline New York, #1 cosmetic brand worldwide, plans to transport beauty trends from “catwalk to sidewalk'” as Official Makeup Sponsor of World MasterCard Fashion Week. Maybelline NY will support presenting Canadian designers with a dedicated team of makeup artists, led by Maybelline’s very own Canadian talent, Grace Lee. In the quest to bring Fashion Week to women everywhere, as a Canadian first, Maybelline New York will also be showcasing the excitement and energy of the runway through live streaming of fashion shows via YouTube's Fashion Week Live channel at Canadians will be able to instantly access fashion and beauty content live and direct through multiple digital platforms including YouTube, Facebook, Twitter, and Tumblr. As the official makeup sponsor of fashion week events around the world, from New York to Berlin to Tokyo, Maybelline New York combines unique, first to market formulas with on-trend expertise and colour authority delivering fun, playful and accessible cosmetics.

The Joe Fresh® brand is proud to be back on board once again supporting Canada’s Fashion Week. As a sponsor, as well as presenting designer, Joe Fresh® is pleased to be able help create a platform to share the best of Canadian fashion with the world.

Mercedes-Benz has maintained an unquestionable link between the brand and leading edge design since it first invented the automobile. Considering the emphasis consistently placed on expressive design, it was only natural for Mercedes-Benz Canada to partner with IMG to create Mercedes-Benz Start Up. This ongoing national program touches all regions of the country, and is fully integrated into World MasterCard Fashion Week. By providing unprecedented access to industry experts and influential mentors, Mercedes-Benz Start Up will equip participants with a comprehensive roadmap to success and the knowledge and confidence required for a successful solo runway show and ultimately a thriving career in fashion. The official application for the second cycle of this coast-to-coast program is now available to download, and the quest to uncover Canada's most talented emerging designers continues.

The perfect fit for fashion, DHL is returning to the runway in Toronto for its seventh consecutive season as the official shipping partner of World MasterCard Fashion Week. DHL’s capabilities targeting the fashion sector, including fashion week events worldwide, offers fully customized, integrated logistics solutions, supply chain management services and door-to-door deliveries. DHL’s global expertise, service excellence and international focus, which spans more than 220 countries and territories worldwide, helps customers in the fashion and apparel industry operate more efficiently and effectively.

As the Official Hair Tool Sponsor of World MasterCard Fashion Week, Rowenta Beauty keeps things hot backstage and on the runways. This season, guests can enjoy the line’s brand-new Curl Active & Double Straight tools at a luxurious touch-up station, paying tribute to the glamour of Old Hollywood. Whether you’re after sultry curls or sleek strands, these tools will surely add a touch of ‘wow!’ to your Fashion Week experience. Connect with Rowenta Beauty on Facebook ( and Twitter @RowentaBeautyCanada.

Redken 5th Avenue NYC is a leader in runway hair around the world. Redken haircare, hair colour and styling products are used backstage at NYC, Milan and Paris fashion weeks amongst others. Redken’s superior technology is balanced with the industry's best educators and a street sense of fashion that keeps Redken on the cutting edge. Products are designed to create and inspire runway looks. As Official Hair Sponsor, Redken has a dedicated team of highly skilled, creative and passionate hairstylists and Redken artists who collaborate with designers to create stunning runway looks on hundreds of models throughout the show. Redken is available and guaranteed only at salons in Canada.

See What Happens When You Play With Barbie® at World MasterCard Fashion Week! This year, Barbie invites Canadian fans of all ages to play with fashion and see what happens once they step inside her pink closet doors.

Caesarstone Canada is proud to be returning as an official sponsor of World MasterCard Fashion Week. As global trendsetters in the quartz surface industry, Caesarstone constantly pushes the envelope of quartz capabilities to bring the most stylish surfaces to the market. Their partnership with Fashion Week serves as the perfect platform to showcase their latest product offerings, fresh design ideas and creative applications for the home. Caesarstone, the original quartz surface, is a leading supplier of the finest quartz surfaces to the global marketplace. Caesarstone manufactures high-quality quartz slabs for a variety of uses and applications, such as kitchen countertops, bathroom vanities, flooring, wall paneling and more.

Italy’s effortlessly stylish premium lager, Peroni Nastro Azzurro, is a long-time supporter of Canada’s dynamic fashion and design communities. It proudly serves as the official beer of World MasterCard Fashion Week, and has become the lager of choice at events hosted by Bustle, David Dixon, Philip Sparks and Lucian Matis, among others.

There’s no place like Holts! Celebrating a 175-year heritage, Holt Renfrew is recognized worldwide for its inspired shopping experience. Once a purveyor of fashion to Her Majesty Queen Victoria, Holt Renfrew began in 1837 as a modest hat shop in Quebec City. Over the years the brand developed and expanded across Canada. In the 1930s Holt Renfrew began exclusive accounts with some of the best designers in Europe and in 1947 hosted Monsieur Christian Dior when he launched his "New Look." After many years of foreign ownership Holt Renfrew was bought in 1986 by W. Galen and The Hon. Hilary M. Weston. Under their ownership Holt Renfrew has become Canada’s destination for luxury retail, and is home to the greatest names in Canadian fashion. Holt Renfrew is proud to support Canadian designers, and this week highlights the fall collections of some of our brightest stars: Dennis Merotto, Jeremy Laing, Judith & Charles, Lida Baday, Line, Mackage, Smythe, and TwentyCluny.

Town Shoes has been strutting stilettos down the Canadian Catwalk as a proud official supplier of World MasterCard Fashion Week for 13 years. From perfect pumps and wild wedges to fabulous flats and beautiful boots, Town Shoes has everything to fill your Shoe-aholic needs. Town Shoes – For the Love of Shoes.

With great style comes pure, great taste. glacéau smartwater is ready to hydrate the hardworking, fashion-loving crowd at World MasterCard Fashion Week on the runways and behind the scenes.

About MasterCard:
MasterCard (NYSE: MA) is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities - such as shopping, travelling, running a business and managing finances - easier, more secure and more efficient for everyone. Learn more at, follow us on Twitter @mastercardnews, or join the conversation on The Heart of Commerce Blog.

About the Fashion Design Council of Canada (FDCC):
Established in 1999, the Fashion Design Council of Canada is a non-governmental, not-for-profit national organization created to support Canadian fashion designers. FDCC President Robin Kay is credited with spearheading Canada’s inaugural Fashion Week. The FDCC owns and produces Fashion Week, now in its 13th successful year, creating ongoing corporate sponsorships, and building the calendar of the week and concurrent events. The bi-annual event has garnered international respect and is the second largest Fashion Week in North America. For more information, please visit

Press Contacts:

FDCC or Robin Kay press inquiries:

rock-it promotions Debra Goldblatt
Office: 416.656.0707 ext. 101
Mobile: 416.464.9077

Contact Information: Fashion Design Council of Canada
Robin Kay, Executive Director, World MasterCard Fashion Week; President, FDCC
Carolyn Quinn, Associate Producer, World MasterCard Fashion Week,


Sam Galet, Sponsorship Inquiries,

U.S. Office

IMG Fashion Andrew Serrano
PR Manager
Tel: 212.774.4437